A: We let everyone know that this park belongs to the Vipers and that, if they step foot in here, they should expect to be robbed, and beaten, possibly raped, depending on their attractiveness, at the very least yelled at, or, depending on their physical stature and their approximate level of fitness, merely stared at with menace, until they make eye contact, at which point we will adjust our gaze downward and mutter something under our breath.
We also let rival gangs know that we have claimed this park, that we go by the name The Vipers, that their suggested names, such as Sissyboys and Sallyasses and Little-Miss-Nancies-Go-Home-And-Cry-To-Your-Momma, will no longer be tolerated.